Caroline Goecke
About Caroline Goecke
Caroline Goecke is the Brand Director Europe for Femibion and Vigantol at Procter & Gamble, with over 9 years of experience in the Consumer Health/OTC industry. She has a background in systemic business coaching and a strong interest in integrating mindfulness and neuroscience within a business context.
Title and Current Role
Caroline Goecke serves as the Brand Director Europe for Femibion and Vigantol at Procter & Gamble. She has held this position since 2020. Based in Geneva, Switzerland, she is responsible for overseeing the brand strategy and regional brand management for these consumer health products.
Professional Background
Caroline has accumulated extensive experience in the Consumer Health/OTC industry over nine years. At Procter & Gamble, she previously held the role of Senior Brand Manager for Femibion & Vigantol from 2018 to 2020. Additionally, Caroline worked at Merck Gruppe in various roles, including Global Senior Brand Manager and Marketing & Innovation Manager, as well as in internal consulting positions.
Coaching and Consulting Experience
From 2019 to 2021, Caroline operated Caroline Goecke Coaching & Consulting, where she worked as a Systemic Business Coach. In this role, she supported corporate managers and independent entrepreneurs in achieving their professional goals. Her approach often integrates mindfulness and neuroscience principles within a business context.
Education and Certifications
Caroline's educational background is diverse and comprehensive. She holds a General Management Certificate of Achievement from Cambridge Judge Business School (2015-2016) and certifications in Digital Marketing & Leadership from both Squared Online (2017-2018) and Jönköping University (2008). Additionally, she has a Certified Systemic Business Coach credential from WINGS Professional Studies (2018-2019) and a 200-hour RYT Yoga Teacher certification from Ulu Yoga / US Yoga Alliance.
Marketing and Brand Management Roles
Prior to her current role, Caroline amassed significant experience in brand management and marketing at Merck Gruppe. She held positions such as Global Senior Brand Manager for Vigantol and Marketing & Innovation Manager for the CEEMEA region. Her career began in the Strategy Consumer Health division, leveraging her skills in internal consulting through the GO Global Graduate Program.