Caroline Gorrie
About Caroline Gorrie
Caroline Gorrie is the Senior Assistant Brand Manager for Pantene at Procter & Gamble, based in Cincinnati, Ohio. She has a background in brand management and has contributed to marketing initiatives and brand strategy for Pantene.
Current Title and Role at Procter & Gamble
Caroline Gorrie currently holds the position of Senior Assistant Brand Manager for Pantene at Procter & Gamble. She has been in this role since 2014, based in Cincinnati, Ohio. In this position, she contributes to the brand strategy for Pantene, which is a prominent hair care brand within P&G's extensive portfolio. Her responsibilities include participating in cross-functional teams to enhance brand performance and consumer engagement.
Previous Roles at Procter & Gamble
Before her current role with Pantene, Caroline Gorrie worked as the Senior Assistant Brand Manager for Pampers between 2012 and 2014, also based in Cincinnati, Ohio. In this role, she was responsible for brand management activities specific to Pampers. Additionally, she served as the Junior Assistant Brand Manager for Pringles in 2011 for 8 months, where she began her career in brand management at P&G.
Educational Background
Caroline Gorrie has a robust educational foundation in languages. She studied French, Modern Languages, and Spanish at the University of Oxford from 2006 to 2010. Prior to that, she attended The King's School, Canterbury, from 2002 to 2006. Her education has provided her with valuable linguistic and cultural skills that support her in global brand management.
Involvement in Pantene Marketing Initiatives
In her role at Procter & Gamble, Caroline Gorrie has played an active part in marketing initiatives for Pantene. She leverages P&G's global presence across approximately 70 countries to drive marketing strategies. Her involvement spans across various campaigns aimed at improving consumer engagement and boosting brand performance globally.
Role in Cross-Functional Teams
Caroline Gorrie has significant experience working in cross-functional teams at Procter & Gamble. In her tenure with Pantene, she has collaborated with experts across different departments to innovate and enhance the brand's market performance. This collaborative approach helps in addressing diverse aspects of brand management and in implementing effective marketing strategies.