一翔 孙
About 一翔 孙
一翔 孙 is the Public Relations Director at Yatsen Holding and the Associate Director of Communications and Public Relations at Procter & Gamble, with extensive experience in marketing and public relations in China.
Current Role at Yatsen Holding
一翔 孙 currently holds the position of 公关总监 at Yatsen Holding 逸仙电商 since 2020. In this role, he has been pivotal in leading the company's public relations efforts, notably at the China International Import Expo (CIIE). His strategic direction and negotiation skills secured extensive media coverage from over 1000 B2B and B2C media outlets, significantly boosting the company's visibility and branding.
Past Role at Procter & Gamble
From 2017 to 1970, 一翔 孙 served as 传播与公关副总监 at Procter & Gamble. Previously, he held the same role from 2016 to 2017. During his tenure, he was instrumental in launching and executing the SK-II brand campaign 'Change Destiny'. He also played a significant role in pioneering the fan economy within P&G by effectively integrating variety shows into marketing efforts, notably through the Crest X 'Super Girl' campaign.
Professional Background
Prior to his current role, 一翔 孙 was actively involved in several key positions. He was 销售部总经理 at 亮剑文化传播有限公司 from 2013 to 2015, and 销售部经理 at 三源色文化传播有限公司 from 2010 to 2013. Early in his career, he worked at 南方航空 in various capacities, including 对外事务部副经理 from 2009 to 2010, and 项目经理 from 2005 to 2009. His career showcases a robust progression through various management and strategic roles in public relations and sales.
Educational Background
一翔 孙 completed his studies at 天津民航大学, where he earned a Bachelor's degree in 计算机科学. His academic tenure spanned from 2001 to 2005. This educational foundation in computer science has likely contributed to his analytical and strategic thinking capabilities, essential for his subsequent roles in public relations and marketing.
Major Marketing Campaigns
Throughout his career, 一翔 孙 has been involved in several impactful marketing campaigns. Notably, he executed a media marketing campaign for the SK-II brand 'Change Destiny,' which included the noteworthy case 'She Finally Went to the Blind Date Corner.' Additionally, he managed brand integration marketing strategies for Yatsen Holding, enhancing brand reach and sales conversion through the signing of prominent brand ambassadors like Yang Yang, Jin Chen, and He Sui.