Celina Goulart Bexiga
About Celina Goulart Bexiga
Celina Goulart Bexiga is a Senior Trade Marketing Manager for Fabric Care at Procter & Gamble, specializing in the Ariel brand and overseeing commercial strategies in Brazil.
Title
Celina Goulart Bexiga serves as the Senior Trade Marketing Manager for Fabric Care at Procter & Gamble. She has held this position since 2019, operating out of São Paulo, São Paulo.
Company
Celina currently works at Procter & Gamble, where she specializes in the Ariel brand within the Fabric Care category. Procter & Gamble is known for its diverse product portfolio, focusing on consumer goods ranging from personal health to household items.
Previous Roles at Procter & Gamble
Celina's career at Procter & Gamble includes several roles: Trade Marketing Manager for Indirect Channels (2017-2019) in São Paulo, Sales Supervisor for Indirect Channel PR (2016-2017) in Curitiba, Sales Supervisor for Indirect Channel SP (2014-2016) in São Paulo, and Category Management (2013-2014).
Education and Expertise
Celina earned her degree in Farmácia e Bioquímica from Universidade de São Paulo / USP, studying from 2009 to 2014. Additionally, she completed her secondary education at Escola São Teodoro de Nossa Senhora do SION (2005-2007). Celina is equipped with robust expertise in developing commercial strategies and brand analyses for the Fabric Care sector.
Background in Research and Healthcare
Before her tenure at Procter & Gamble, Celina gained experience in research and healthcare. She worked as a Clinical Pharmacy Intern at Hospital Universitário da Universidade de São Paulo (HU-USP) in 2013 and conducted scientific research at Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) from 2012 to 2013.
Key Responsibilities
In her current role, Celina is responsible for the development of short, medium, and long-term commercial strategies for Fabric Care in Brazil. Her responsibilities include conducting comprehensive 360° brand analyses, managing trade budgets and investment strategies, and providing training for distributor sales forces and Procter & Gamble teams.