Charles Zhang
About Charles Zhang
Charles Zhang is the Director of Product Research and Development at Procter & Gamble in Beijing, China, specializing in hair care innovation and consumer insights.
Director Product Research and Development at Procter & Gamble
Charles Zhang serves as the Director of Product Research and Development at Procter & Gamble. With his role based in Beijing, China, he has been with the company since 2006. He directs efforts in innovating and enhancing hair care products specifically for the Chinese market. His tenure includes defining the innovation strategy for prominent brands such as Head & Shoulders, Pantene, and Hair Recipe.
Educational Background in Engineering Physics and Physical Sciences
Charles Zhang holds a Master's degree in Engineering Physics from the Graduate School of the Chinese Academy of Science, earned between 2003 and 2006. Prior to this, he completed a Bachelor's degree in Physical Sciences from Beijing Normal University, which he attended from 1999 to 2003. His strong educational background underpins his expertise in product research and development.
Key Innovation Strategies for Major Hair Care Brands
Charles Zhang has significantly contributed to the innovation strategies of major hair care brands under Procter & Gamble. He has played a pivotal role in advancing products like Head & Shoulders, Pantene, and Hair Recipe in the Chinese market. His work ensures these products meet the specific needs and preferences of Chinese consumers.
Holistic Product Superiority Framework for Hair Care
One of Charles Zhang's notable contributions is the development of a holistic product superiority framework for Procter & Gamble’s hair care products. This framework is tailored to the Chinese market, taking into account local consumer behaviors and expectations. His efforts ensure that products delivered to consumers are of the highest quality and efficacy.
Consumer Insight Understanding in the Chinese Market
Focusing on deep consumer insights, Charles Zhang directs research to understand the preferences and expectations of Chinese consumers in the hair care sector. His work is aimed at aligning product development with consumer needs, making Procter & Gamble's hair care products highly relevant and preferred in the marketplace.