Charles Zhu
About Charles Zhu
Charles Zhu is the Brand Director for Fem Care, Product Innovation, and New Business at Procter & Gamble, with extensive experience in e-commerce, product innovation, and go-to-market strategies.
Title and Roles
Charles Zhu currently serves as the Brand Director for FemCare, Product Innovation, and New Business at Procter & Gamble. He has held this position since 2021. Before this, he worked as the Brand Director for FemCare eBusiness from 2019 to 2021. Zhu’s career at Procter & Gamble also includes a tenure as the Senior Brand Manager for FemCare, eBusiness, and handling brands like Tampax and Always, from 2016 to 2019.
Professional Background
Charles Zhu's career began at Danone, where he worked as an Assistant Brand Manager for Mizone and Yili from 2013 to 2016. He then moved to Procter & Gamble, where he has taken on increasingly senior roles. Additionally, Zhu co-founded AIESEC-STU while working with AIESEC in Mainland China from 2012 to 2013 and served as a Sales Assistant Intern at 阿里云 in 2012. Earlier in his career, he was Vice President of the Shantou University Business School Student Union from 2011 to 2012.
Educational Background
Charles Zhu has an academic background in Business Administration and Marketing. He graduated with a Bachelor's degree from Shantou University, where he studied from 2009 to 2013. In 2012, he also studied as an exchange student at the University of Manitoba, focusing on Business Administration and Management.
Expertise in Product Innovation
Charles Zhu has significant expertise in product innovation. This involves strategizing new and improved products, planning their launch, and overseeing their market introduction. He has been directly involved in new brand launches, showcasing his ability to bring new products effectively to market.
Experience in E-Commerce
Charles Zhu has a robust background in e-commerce, indicating his experience in online sales and digital marketing strategies. His work at Procter & Gamble, especially in the eBusiness division, highlights his skills in managing and promoting products through digital channels.