Cheeyoung Lee
About Cheeyoung Lee
Cheeyoung Lee is the CEO of P&G Korea and has held various leadership roles at Procter & Gamble, showcasing extensive experience in global brand building and team leadership.
Professional Title and Current Role
Cheeyoung Lee is the CEO of P&G Korea. In this role, she oversees the operations, strategy, and growth initiatives of Procter & Gamble in South Korea. Lee has been serving as the CEO since 2022. Additionally, she holds the title of Vice President - Head of Marketing, Commercial Leader for P&G Korea since 2021.
Professional Experience in Marketing and Leadership
Cheeyoung Lee has a rich history of leadership roles at Procter & Gamble. Prior to her current positions, she served as Vice President - APAC Laundry Category & Singapore, Malaysia, Vietnam Commercial Leader from 2019 to 2021. Earlier, she was Vice President - China Fabric Care for 11 months in Guangzhou, Guangdong, China, from 2018 to 2019. Her experience spans across multiple countries, reflecting her ability to adapt and lead in various international markets.
Notable Global Brand Management Roles
Throughout her career, Cheeyoung Lee has worked on several major global brands at Procter & Gamble. She led initiatives as Associate Marketing Director - Global Homecare Franchise Leader from 2011 to 2015 and Vice President- Global & Asia Aircare Leader from 2015 to 2018. Additionally, she has managed brands like Korea Febreze & Pringles and North East Asia Pantene, showcasing her passion for brand building and business leadership.
Educational Background
Cheeyoung Lee studied at Hankuk University of Foreign Studies. The institution played a foundational role in shaping her approach to global brand building and leadership, although specific tenure or degree information is not provided.
Experience in Diverse International Markets
Cheeyoung Lee has extensive experience working in diverse international markets, including Japan, China, and Singapore. This diverse exposure has contributed to her deep understanding of global brand building and her ability to lead multicultural teams. Her belief in the impact of people on business and societal change is a core element of her leadership style.