Cheryl O'keeffe
About Cheryl O'keeffe
Cheryl O'Keeffe is the Director of Customer Marketing at Procter & Gamble, with extensive experience in shopper marketing and business development at GlaxoSmithKline US Consumer Healthcare.
Title
Cheryl O'Keeffe is currently the Director of Customer Marketing at Procter & Gamble. She has been in this role since 2016 and operates out of the Greater Boston Area.
Company
Before her current role at Procter & Gamble, Cheryl O'Keeffe spent significant time at GlaxoSmithKline US Consumer Healthcare. Her roles there included Lead, Shopper Marketing (2010-2015), Sr. Manager, Business to Business Development (2000-2009), and Manager, Consumer Promotions (1990-1999), all based in Pittsburgh, PA.
Education and Expertise
Cheryl O'Keeffe studied marketing at Boston College. She also attended Lynnfield High School.
Background
Cheryl O'Keeffe has a rich background in customer marketing and business development. She has developed omni-channel demand creation campaigns for key drug channel retailers like CVS and Walgreens, and implemented FMOT (first moment of truth) in-store advertising to highlight brands' creative imagery and scientific points-of-difference.
Achievements
Cheryl O'Keeffe has customized personalization and loyalty programs through initiatives like ExtraCare and Balance Rewards to enhance trial and retention for category and brand households. She has also collaborated with sales teams to exceed brand national roll-out store distribution forecasts for CVS and Walgreens.