Cindy Yang
About Cindy Yang
Cindy Yang is the Senior Brand Manager for First Aid Beauty in Hong Kong and Taiwan and Olay Taiwan at 寶潔公司, with extensive experience in brand management and e-commerce.
Company
Cindy Yang currently works at the Procter & Gamble Company (寶潔公司) as the Senior Brand Manager for First Aid Beauty in Hong Kong and Taiwan, and Olay Taiwan. She has been in this role since 2021.
Title
Cindy Yang holds the title of Senior Brand Manager at Procter & Gamble. Her responsibilities cover the First Aid Beauty's operations in Hong Kong and Taiwan, as well as Olay Taiwan.
Education and Expertise
Cindy Yang completed her Bachelor of Business Administration (BBA) at National Taiwan University, studying from 2014 to 2019. Her expertise lies in brand management, e-commerce, and digital marketing strategies.
Professional Background
Before her current role, Cindy Yang worked as the Senior Brand Manager - Shopper Marketing and E-commerce, Brand Operations at Procter & Gamble from 2019 to 2021. She also has experience as a Part-Time Assistant at 波士頓資訊公司 and as a Worldwide Procurement Summer Intern at 戴爾股份有限公司.
Achievements
Cindy Yang successfully launched First Aid Beauty in Taiwan utilizing a digital-led and e-commerce-centric model, making it the top-growing brand in Taiwan's e-commerce market. She also established workflows between Boston headquarters, Singapore design team, and local teams to achieve high-speed growth in revenue and profit. Her role includes leading marketing plans, portfolio selection, and brand communication strategy development.