Damilola Oyebanjo
About Damilola Oyebanjo
Damilola Oyebanjo is the Brand Director for Baby Care South Africa at Procter & Gamble, with extensive experience in brand management and consumer marketing strategies.
Title and Current Role
Damilola Oyebanjo is serving as the Brand Director for Baby Care South Africa at Procter & Gamble. In this role, which he has held since 2020, he is responsible for managing both the top and bottom line results for Baby Care brands within the region. His responsibilities include driving portfolio expansion and category development, as well as orchestrating successful consumer trial plans to enhance the brands' global competitive edge.
Career Background
Damilola Oyebanjo has accumulated a wealth of experience in various capacities at Procter & Gamble. He worked as Senior Brand Manager for Baby Care South Africa from 2018 to 2020. Prior to that, he served as a Senior Brand Manager in Nigeria from 2016 to 2018. Earlier in his career, he held the roles of Brand Manager for Consumer Programs & Professional Detailing, Associate Brand Manager for Instore Consultancy & Alliances, and Associate Manager for Consumer Market Knowledge—all within Procter & Gamble during 2015. His career began with a stint as a Marketing Intern at Procter & Gamble from 2013 to 2014.
Education and Expertise
Damilola Oyebanjo holds a Bachelor of Science (B.Sc.) in Electronic and Electrical Engineering from Obafemi Awolowo University, Ile-Ife, Nigeria, earned between 2008 and 2013. Additionally, he completed his secondary education at Air Force Comprehensive School, Ibadan, from 1999 to 2005. His educational background has equipped him with the technical foundation to excel in various roles in brand management and marketing within the Baby Care sector.
Professional Achievements
Throughout his career, Damilola Oyebanjo has developed and executed successful consumer trial plans that substantially contributed to the global competitive advantage of Procter & Gamble's baby care brands. He has built a proven track record of establishing market leader brands, particularly within the baby care category. His expertise lies in creating effective direct-to-consumer marketing strategies that capitalize on growth opportunities, enabling the brands he oversees to thrive in competitive markets.