Dana Hansmann
About Dana Hansmann
Dana Hansmann is a Senior Brand Manager at Procter & Gamble, overseeing Febreze, Meister Proper, and Antikal DACH Local Delivery. She has extensive experience in brand management and marketing, having previously worked at Ogilvy Public Relations and Rotterdam School of Management, Erasmus University.
Title at Procter & Gamble
Dana Hansmann currently holds the position of Senior Brand Managerin for Febreze, Meister Proper, and Antikal DACH Local Delivery at Procter & Gamble. She began this role in 2021 and is based in the Frankfurt Rhine-Main Metropolitan Area. Her responsibilities include overseeing brand strategy and execution for these key product lines within the DACH region.
Previous Roles at Procter & Gamble
Before becoming a Senior Brand Managerin, Dana Hansmann served as Brand Manager for Direct to Consumer Activations & Data DACH at Procter & Gamble from 2019 to 2021. She worked on developing and implementing direct-to-consumer initiatives and managing consumer data strategies for the DACH region, also based in the Frankfurt Rhine-Main Metropolitan Area.
Early Career in Public Relations and Marketing
Dana Hansmann started her career with internships that provided her with diverse experiences. In 2017, she worked at Ogilvy Public Relations in Düsseldorf, Germany as a Praktikantin in B2C Public Relations for 2 months. She also served as a Sales und Marketing Assistentin at Rotterdam School of Management, Erasmus University from 2016 to 2017 for 11 months, and briefly worked as a Praktikantin in Account Management at España Incoming & Incentives in Málaga, Spain in 2014.
Education and Academic Background
Dana Hansmann pursued her higher education at the Rotterdam School of Management, Erasmus University. She completed a Master of Science (MS) degree from 2018 to 2019 and earlier earned a Bachelor of Science (BSc) degree from 2015 to 2018. Prior to that, she completed her Abitur at Internatsschule Schloss Hansenberg in Geisenheim, Germany from 2012 to 2015 and also studied at Handsworth Secondary School in Vancouver, Canada for 11 months in 2012.