Daniel Lara
About Daniel Lara
Daniel Lara is the Naturals Global Hair Care Consumer Insights Director at Procter & Gamble, with over 10 years of experience in consumer insights across various regional roles.
Title
Daniel Lara currently serves as the Naturals Global Hair Care Consumer Insights Director at Procter & Gamble. His tenure in this role began in 2020, and he is based in Geneva, Switzerland.
Professional Experience at Procter & Gamble
Daniel Lara has had a multifaceted career at Procter & Gamble. Between 2014 and 2020, he was the Senior Manager Consumer Insights for Hair Care Latin America in Panamá, Panama. Prior to that, he held the position of Senior Manager Market & Shopper Insights for Colombia, Peru, and Chile from 2013 to 2014 in Bogota, Colombia. Additionally, he served as Manager Market & Shopper Insights for Colombia from 2010 to 2013 and as Manager Consumer Insights for Hair Care and Shave Care in the Andean cluster from 2008 to 2010 in Caracas, Venezuela. His initial role at the company was as Associate Manager Consumer Insights for Pantene Latin America from 2006 to 2008, also in Caracas, Venezuela.
Education and Expertise
Daniel Lara holds a Master of Science degree in Behavioral Sciences from The London School of Economics and Political Science (LSE), which he completed in 2015. He also earned an Engineer's degree in Industrial Engineering from Universidad Simón Bolívar, completing the program in 2006. His academic background has provided a solid foundation for his extensive expertise in consumer insights.
Experience in Consumer Insights
Daniel Lara has over a decade of experience in various local and regional roles in consumer insights. He is adept at driving insights to action throughout the business cycle, from idea generation to market execution. This expertise is complemented by his ability to manage research budgets and develop teamwork and research plans that align with key business priorities.
Leadership and Team Management
For five years, Daniel Lara successfully managed a team of insight professionals, including new hires and highly experienced managers. His leadership extended to both co-located and remote settings, showcasing his versatility and ability to cultivate effective teamwork across diverse environments.