Daniel(xuehao) Zhu
About Daniel(xuehao) Zhu
Daniel (Xuehao) Zhu is the Senior Brand Manager at Olay, currently working at Procter & Gamble in Guangzhou, Guangdong, China.
Title and Position at Procter & Gamble
Daniel(Xuehao) Zhu is currently serving as the Senior Brand Manager for OLAY at Procter & Gamble. He has held this position since 2021, operating from Guangzhou, Guangdong, China. His role involves leading various brand strategies and initiatives to enhance OLAY’s market presence and customer engagement.
Previous Work Experience
Daniel(Xuehao) Zhu has accumulated diverse experience across several renowned companies. He worked at Unilever as a Digital Hub Intern for Haircare in 2020 for three months in Shanghai, China. He also interned at PepsiCo as a Brand Marketing Intern for Quaker for three months in the same year in Huangpu District, Shanghai. Additionally, he was a Shopper Marketing Intern for Chocolate at Mars for two months in Chaoyang Qu, Beijing, followed by a Field Marketing Internship for BE-KIND at Mars in 2019 for two months in Xuhui District, Shanghai.
Educational Background
Daniel(Xuehao) Zhu attended the University of International Business and Economics, where he pursued a degree in Financial Engineering. He graduated with a Bachelor’s Degree in 2021, completing his four-year program successfully. His academic background has equipped him with the analytical and engineering skills that complement his marketing expertise.
Brand Management and Marketing Initiatives at OLAY
In his role at OLAY, Daniel(Xuehao) Zhu has been instrumental in enhancing the brand's online presence and customer interaction. He played a key role in boosting OLAY’s presence on JD.com through innovative livestream strategies. Additionally, he developed and executed successful gifting campaigns, which significantly increased brand engagement. Furthermore, he pioneered the Virtual BC Project, which integrated cutting-edge virtual technologies to enhance the customer experience.