Daria Kuznetsova
About Daria Kuznetsova
Daria Kuznetsova is a Senior Brand Manager at Procter & Gamble in Moscow, Russia, with extensive experience in brand management and marketing across various companies.
Career at Procter & Gamble
Daria Kuznetsova serves as the Senior Brand Manager at Procter & Gamble in Moscow, Russia, where she has been working since 2019. Before her current role, she was the Associate Brand Manager for Pantene Pro-V from 2018 to 2019. Her tenure at Procter & Gamble has been marked by successful brand management initiatives, including the launch of Russia's first shampoo using reusable recyclable bottles, resulting in a 40% reduction in plastic usage. Kuznetsova’s efforts have been instrumental in enhancing the market presence and sustainability profile of the brands she manages.
Experience at Mars Inc.
Prior to her roles at Procter & Gamble, Daria Kuznetsova worked at Mars in Moscow, Russia, as part of their Leadership Development Program. From 2017 to 2019, she was a Project Manager in Product and Process Optimization. Before this, she served as a Customer Marketing Associate from 2016 to 2017. During her time at Mars, she gained significant experience in leading projects focused on both product and process improvements, which honed her skills in market analysis and strategic optimization.
Educational Background
Daria Kuznetsova earned a Master of Science degree in Strategic Marketing Management from BI Norwegian Business School, where she studied from 2014 to 2016. She also holds a Bachelor of Liberal Arts in Business Administration/International Relations from the American University in Bulgaria, completed in 2014. Additionally, she attended the British High School, earning a high degree diploma in Social Sciences, and trained in Rhythmic Gymnastics, achieving a Master of Sports degree.
Notable Accomplishments in Marketing
Daria Kuznetsova has a proven track record in marketing, with over 80% of her TV and digital advertisements ranking in the top 25% percentile. Her strategic approach has successfully premiumized various brands, driving sales and improving bottom lines. Her ability to create impactful marketing communications is further supported by her attendance at film and advertisement directing courses, equipping her with skills to produce high-quality, effective advertisements.
Early Career Roles
In the early stages of her career, Daria Kuznetsova worked as a Marketing Analyst at Schneider Electric in Oslo, Norway, from 2015 to 2016. She also briefly served as the Chief Marketing Officer at Nekta in Nice Area, France, in 2016. These roles provided her with diverse international experience and insights into various marketing functions, laying a strong foundation for her subsequent career progression.