David Lu
About David Lu
David Lu is a Senior Manager at Procter & Gamble, specializing in Analytics & Insights for Japan Fabric & Home Care, with a background in consulting and consumer market strategies.
Company
David Lu is currently employed at Procter & Gamble as Senior Manager - Analytics & Insights (CMK) - Japan Fabric & Home Care. He has been with the company in different capacities since 2021, leveraging his expertise in consumer and market knowledge to drive strategic initiatives.
Title
David Lu holds the title of Senior Manager - Analytics & Insights (CMK) for Japan Fabric & Home Care at Procter & Gamble. His role involves the development and implementation of consumer and market strategies to support the company's business objectives in Japan.
Education and Expertise
David Lu studied at Doshisha University, where he completed a Bachelor's degree in 商学部 from 2015 to 2019. His education has provided a strong foundation for his work in analytics and consumer insights. He has further honed his skills with hands-on experience in AI, Blockchain, and big data technologies during his tenure at IBM Japan.
Professional Background
David Lu has a varied professional background, having worked at Procter & Gamble, IBM, and All Nippon Airways. At IBM, he served as a Business and Consumer Consultant, focusing on emerging technologies. His role at All Nippon Airways involved a brief stint as Global Staff. He also participated in Procter & Gamble’s CEO Challenge (Marketing) in 2017.
Career Achievements
During his time at IBM, David Lu led the proposal and consulting of cutting-edge technologies such as AI, Blockchain, and big data to major manufacturing and retail clients. At Procter & Gamble, he has been instrumental in leading consumer and market strategies, showcasing his strong background in understanding consumer, retailer, and market dynamics.