David Yen Lin Chen, Cma
About David Yen Lin Chen, Cma
David Yen Lin Chen is the Finance & E-com Operation Director at Procter & Gamble, focusing on emerging e-commerce finance and VIP.com commercial operations in Greater China.
Current Role at Procter & Gamble
David Yen Lin Chen currently holds the position of Finance & E-com Operation Director - GC Emerging E-commerce Finance, GC VIP.com Commercial Operation at Procter & Gamble. Based in Guangzhou, Guangdong, China, he has been in this role since 2021. His responsibilities include overseeing central e-commerce operations and integrating finance and sales operations for emerging e-commerce platforms in the Greater China region. David leads cross-functional teams, focusing on platforms such as Pinduoduo, VIP.com, and Suning.com.
Previous Roles at Procter & Gamble
Before his current role, David served in multiple capacities at Procter & Gamble. In 2021, he was the Finance Director - GC Emerging E-commerce and O&O KA for four months in Beijing, China. From 2019 to 2021, he was Senior Finance Manager - GC Feminine Care Forecast, Distributor & Offline Business, based in Guangzhou, Guangdong. Prior to that, he was Senior Project Manager - China Distributor Operation from 2018 to 2019, and Senior Finance Manager - Southern China Region Distributor Management from 2017 to 2018, both in Guangzhou. Additionally, he held the position of Senior Finance Manager & Finance Manager - Hong Kong & Taiwan Hair Care from 2014 to 2017 in Taipei, Taiwan.
Early Career and Internships
David's early career includes a stint as an English Specialty Military with Mandatory Taiwan Military Service in Kaohsiung, Taiwan, from 2013 to 2014. Before that, he was a Business Analyst Intern at Holwe van Ede in the Berlin Area, Germany, for two months in 2012. In 2008, he worked as a Researcher's Assistant Intern at the Taiwan Institute of Economic Research in Taipei, Taiwan, for two months.
Educational Background
David Yen Lin Chen has a robust educational background. He holds an MSc in Marketing and Strategy from Warwick Business School, University of Warwick, completed between 2011 and 2012. Prior to that, he earned a BA Hons in Management Studies from the University of Nottingham, where he studied from 2008 to 2011. David completed his A Level studies at Lord Wandsworth College from 2006 to 2008 and his General Studies at Chien Kuo Senior High School 建國中學 from 2004 to 2006.
Leadership and Management
In his current role, David manages a team of six direct reports, which includes senior managers and specialists in both finance and sales. His leadership extends to the commercial operations of VIP.com, where he has successfully overseen the integration of finance and sales operations. His role demands a blend of financial acumen and strategic oversight, particularly focused on the growth and stability of emerging e-commerce platforms in the Greater China region.