Di (Jody) Zhou
About Di (Jody) Zhou
Di (Jody) Zhou is a Senior Brand Manager at 宝洁 with extensive experience in consulting and brand management.
Company
Di (Jody) Zhou is currently working at 宝洁 (Procter & Gamble) as a Senior Brand Manager. Zhou has been with the company since 2019.
Title
Jody Zhou holds the position of Senior Brand Manager at Procter & Gamble.
Previous Roles and Experience
Jody Zhou has a significant background in various roles across prominent companies. In 2019, Zhou worked as a Consulting Analyst at 平安科技 (Shenzhen) for six months. Prior to that, Zhou was a Strategic Development - Business Analyst Intern at 腾讯 (Tencent) in 2018 for three months. Zhou also gained experience as a Project Intern at 麦肯锡 (McKinsey) for one month that same year in Shanghai. Other roles include Analyst Intern at 多维海拓 InvesTarget in 2017, Part-Time Assistant at The Boston Consulting Group (BCG) for seven months in 2017, and Consulting Intern at Meritco Services for three months between 2016 and 2017. Additionally, Zhou interned at 艾意凯咨询公司 in Shanghai in 2016.
Education and Expertise
Jody Zhou studied at Imperial College Business School, where Zhou earned a Master in Management from 2017 to 2018. Zhou also attended The London School of Economics and Political Science (LSE) for a Summer School program in Consumer Behaviour in 2016. Zhou holds a dual degree from Xiamen University: a Bachelor of Business Administration (B.B.A.) in Accounting and a Bachelor of Laws (LLB) in Diplomacy, both completed from 2013 to 2017.
Specializations in Marketing Strategies
Jody Zhou specializes in eCommerce planning and new user acquisition strategies. Zhou's experience also includes offline trade marketing across hypermarkets and vertical channels. In the role of Senior Brand Manager at Procter & Gamble, Zhou manages end-to-end channel differentiation products, including product initiation and social media planning.