Diego Linetzky
About Diego Linetzky
Diego Linetzky is an E-Commerce Manager at Procter & Gamble in Buenos Aires, Argentina, with extensive experience in account management, trade marketing, and logistics.
Company
Diego Linetzky is currently employed at Procter & Gamble in Buenos Aires, Argentina. His position within the company is E-Commerce Manager, a role he has held since 2019. Procter & Gamble, commonly referred to as P&G, is a global consumer goods corporation known for its diverse range of products in categories such as beauty, grooming, health care, fabric & home care, and baby & feminine care.
Title
Diego Linetzky serves as the E-Commerce Manager at Procter & Gamble. In this role, he is tasked with overseeing the company's e-commerce channels in Argentina. His responsibilities include implementing digital go-to-market strategies and planning and executing online volume strategies across four commercial channels. He also plays a key role in driving innovation initiatives within the e-commerce sector at P&G.
Career Background
Diego Linetzky has built a solid foundation in various roles throughout his career. Prior to his current role at P&G, he has held several significant positions within the same company, including Lead Account Executive (KAM) Distribuidores from 2017 to 2019, Account Executive (AE) - Canal de Farmacias y Perfumerías from 2015 to 2017, and Trade Marketing Category Manager from 2013 to 2015. Before joining P&G, Diego worked at Philips in Saavedra, Caba as part of the commercial planning and logistics team from 2011 to 2013. Additionally, he has experience at Textil Federal S.A and Oha Macabi, where he coordinated logistics and leader courses, respectively.
Education and Expertise
Diego Linetzky's educational background includes a postgraduate degree in Marketing and Competitive Strategy from the Universidad de Buenos Aires (UBA) in 2013. He also holds a Licentiate in Administration from UBA, completed in 2009. His secondary education was completed at Escuela Superior de Comercio Carlos Pellegrini, where he earned the title of Perito Mercantil in 2003. His formal education has equipped him with a comprehensive understanding of marketing, strategy, and administration, which he applies in his professional roles.
Achievements in E-Commerce
During his tenure as E-Commerce Manager at Procter & Gamble, Diego Linetzky has been instrumental in implementing digital go-to-market strategies tailored for the Argentine market. His role involves planning and executing online volume strategies across four commercial channels, ensuring that P&G's products meet market demand. Additionally, he supervises innovation initiatives aimed at enhancing the company's e-commerce operations, leveraging his extensive experience to drive growth and efficiency in this critical sector.