王玉嘉
About 王玉嘉
王玉嘉 is the 品牌总监 at 宝洁, with extensive experience in media planning and trade marketing in the FMCG sector.
Current Role at P&G
Currently, 王玉嘉 serves as the 品牌总监 at 宝洁 (P&G). In this role, he leads the e-commerce commercial strategy for popular brands such as Ariel and Downy. His focus includes leveraging emerging channels such as Douyin and Daojia to expand the brands' reach and market presence.
Professional Experience at P&G
王玉嘉 has held various positions at 宝洁 (P&G) over the years. He started as a 品牌经理 in 2016, progressing to 高级品牌经理 in 2018, and eventually became the 品牌总监. His roles involved working in 广州, focusing on brand management, media planning, and trade marketing within the FMCG sector. He was instrumental in developing new product strategies for P&G's fabric and home care brands.
Early Career at DDB China Group
In 2016, 王玉嘉 worked as an Account Manager Intern at DDB China Group in 上海. During his 4-month tenure, he gained valuable insights into media planning and account management, laying the foundation for his future roles in brand management and marketing.
New Media Operations at 江苏广播电视集团
From 2013 to 2016, 王玉嘉 served as the 新媒体运营Group Head at 江苏广播电视集团 in 南京. Over three years, he was responsible for overseeing new media operations, contributing significantly to the company's digital presence and strategic media initiatives.
Educational Background at 南京大学
王玉嘉 studied 广告学 at 南京大学, earning a 学士 degree from 2012 to 2016. His academic background in advertising provided a solid foundation for his subsequent roles in brand management and media planning.