Edidiong Thompson
About Edidiong Thompson
Edidiong Thompson is a Senior Category Manager (Strategy & Planning) at Procter & Gamble, specializing in Oral & Shave products. He has a diverse background in engineering and business, with significant achievements in market strategy and brand growth.
Company
Edidiong Thompson is currently employed by Procter & Gamble, a multinational consumer goods company known for its wide range of products. Over his career at Procter & Gamble, he has held numerous roles including Senior Category Manager (Strategy & Planning) – Oral & Shave, Senior Category Manager – Market Strategy & Planning, Oralcare, and various managerial positions across different regions and capacities.
Title
Since 2023, Edidiong Thompson has been serving as the Senior Category Manager (Strategy & Planning) – Oral & Shave at Procter & Gamble in Nigeria. In this role, he is responsible for driving category growth and creating strategic brand delivery frameworks for the Oral B and Gillette brands.
Professional Background
Edidiong Thompson has an extensive professional background predominantly with Procter & Gamble. His tenure with Procter & Gamble includes roles such as Senior Account Manager in South Africa, Key Account Manager for South East Nigeria, and Senior Category Manager for Market Strategy & Planning. Additionally, he has had experience with companies like Accenture, Addax Petroleum, ExxonMobil Nigeria, Total, and National Engineering and Technical Company in various engineering and consultancy capacities. His expertise spans over multiple disciplines including retail strategy, sales management, and technical planning.
Education and Expertise
Edidiong Thompson holds a Master of Business Administration (MBA) from the Quantic School of Business and Technology, which he completed from 2021 to 2023. Prior to that, he earned a Bachelor of Engineering (B.Eng.) in Petroleum Engineering from the University of Benin, completed between 2013 and 2017, and a National Diploma in Petroleum Engineering from the Petroleum Training Institute Nigeria, obtained between 2011 and 2013.
Achievements
Edidiong Thompson led the Oral Care team to achieve the highest ever market share and market leadership with Oral B Dentifrice, marking a milestone benchmarked externally by Nielsen and achieved for the first time in approximately 12 years since its launch. He is recognized for designing and leading fiscal year integrated marketing plans that optimize shopper-based design science within the 'where to play' choices framework, which drives superior value creation and future category growth.