Edmund Cigulevski
About Edmund Cigulevski
Edmund Cigulevski is the Brand Director for Hair Care & New Brand Creation, Asia Pacific at Procter & Gamble, with extensive experience in sales and marketing roles across the Asia Pacific region.
Current Title
Edmund Cigulevski is currently the Brand Director for Hair Care & New Brand Creation in the Asia Pacific region at Procter & Gamble, a role he has held since 2019. He is based in Singapore and is responsible for overseeing branding strategies, market launches, and product innovation within the hair care sector.
Previous Roles at Procter & Gamble
Edmund Cigulevski has a long history with Procter & Gamble, where he has held multiple roles over the years. From 2017 to 2020, he was the Sales Director for the Drug Pharmacy Channel in the Asia Pacific region. Prior to that, from 2014 to 2017, he served as the Sales Director for Trade Marketing in Health, Beauty & Home Care across Australia and New Zealand. He also held positions as Group Sales Manager for the Drug Pharmacy Channel and Prestige Skincare SK-II, as well as National Account Executive for both the Wesfarmers Group and the Drug Pharmacy in Australia.
Early Career
Before his extensive tenure at Procter & Gamble, Edmund Cigulevski worked at Gillette Group as a Retail Account Manager for Hyper & Supermarkets in Australia from 2004 to 2006. This role provided him with early exposure to retail account management, setting the stage for his later career in sales and brand management.
Education and Expertise
Edmund Cigulevski studied at Victoria University, where he earned a Bachelor of Business degree, majoring in Marketing & International Trade from 1999 to 2002. His academic background has contributed significantly to his professional expertise in brand development, go-to-market strategies, business analysis, and strategy building across various industries, including FMCG, Health & Beauty, OTC Pharmaceuticals, and Prestige Skin Care.
International Experience and Skills
Edmund Cigulevski has extensive experience in leading business improvement and innovation across multiple industries. His roles have required him to drive business transformation, find efficiencies, and manage multi-functional and cross-cultural teams. He is known for his ability to cultivate relationships across different organizational silos and apply business savvy to achieve set business goals. His regional leadership roles in the Asia Pacific demonstrate his international exposure and expertise.