Edward Goh
About Edward Goh
Edward Goh is the Creative and Design Director (Beauty) at Procter & Gamble, based in Shanghai, China, with extensive experience in art direction and branding within the beauty industry.
Company
Edward Goh currently holds the position of Creative and Design Director (Beauty) at Procter & Gamble. He has been with the company since 2016, based in Shanghai City, China. In this role, Goh leads creative initiatives and design strategies for major beauty brands including Vidal Sassoon and Pantene.
Title
Edward Goh is the Creative and Design Director (Beauty) at Procter & Gamble. He is responsible for the creative direction and design strategy for significant beauty brands, ensuring that their visual and branding needs align with market trends and company goals.
Education and Expertise
Edward Goh studied Graphic Design at Central Saint Martins College of Art and Design, where he achieved a Bachelor of Arts (B.A.) from 2008 to 2011. Prior to that, he completed a Foundation Diploma in Graphic Design from London College of Communication from 2007 to 2008, and a Diploma in Mass Communication/Media Studies from Ngee Ann Polytechnic from 2002 to 2005. His educational background has equipped him with a solid foundation in graphic design and mass communication.
Career Background
Edward Goh has an extensive background in art direction and branding within the beauty industry. Before joining Procter & Gamble, he served as Senior Art Director at Leo Burnett Group from 2013 to 2015 in Singapore. Additionally, Goh was a Partner at Zorse Plus One Studio from 2013 to 2016. His earlier roles include working as a Designer for Bare Escentuals in Europe in 2013, a Design Assistant at SHOWstudio in 2012, a Creative and Media Executive at Ethan K from 2009 to 2012 in London, and a role in graphic design and video production at Black Tomato in 2010.
Professional Experience
Edward Goh has accumulated a wide range of professional experiences. Early in his career, he worked as a Creative at JWT in Singapore in 2008. Other notable positions include his time as a Designer at Bare Escentuals and a Design Assistant at SHOWstudio in Singapore, where he handled various creative projects. His role at Ethan K as a Creative and Media Executive involved overseeing creative media initiatives in London. Goh also gained experience in graphic design and video production at Black Tomato in London.