Ekaterina Lapenkova
About Ekaterina Lapenkova
Ekaterina Lapenkova is the Area Manager Travel Retail Russia at Procter & Gamble, with a background in various roles within the company and a Master's degree in Economics from Moscow State Linguistic University.
Current Role at Procter & Gamble
Ekaterina Lapenkova currently holds the position of Area Manager Travel Retail Russia at Procter & Gamble. She began this role in 2014, where she is responsible for overseeing travel retail operations within the Russian market. Her duties likely involve managing relationships with retail partners, driving sales strategies, and ensuring the effective distribution of P&G products in travel retail environments.
Previous Experience at Procter & Gamble
Prior to her current role, Ekaterina Lapenkova has held several key positions at Procter & Gamble. From 2012 to 2014, she served as Account Manager Prestige, Flagships, and Fashion Boutiques. Before that, she was a Senior Sales and Trade Marketing Specialist from 2010 to 2012. Additionally, she has worked as a POSM Coordinator from 2009 to 2010, and as a Business Assistant at National Accounts from 2007 to 2009. Each of these roles has contributed to her deep understanding of sales, marketing, and account management within the company.
Educational Background
Ekaterina Lapenkova completed her studies in Economics at Moscow State Linguistic University, where she earned a Master's degree from 2003 to 2009. This educational foundation has provided her with the analytical skills and economic knowledge essential for her roles in sales and marketing management.
Professional Journey and Progression
Ekaterina Lapenkova's professional journey at Procter & Gamble highlights a steady progression through various roles. Beginning as a Business Assistant at National Accounts, she expanded her expertise in coordination and marketing as a POSM Coordinator. Her progression to Senior Sales and Trade Marketing Specialist and subsequently to Account Manager showcases her growing responsibilities and impact within the company. This trajectory demonstrates her capability in handling increasingly complex roles and contributing to P&G’s success.