Elaine Rival
About Elaine Rival
Elaine Rival is a sales professional at Procter & Gamble with extensive experience in marketing and business development.
Professional Role at Procter & Gamble
Elaine Rival currently works at Procter & Gamble in two capacities. She serves as a Sales specialist based in the Toronto, Canada Area. Additionally, she holds the position of Shopper Marketing Specialist for Walmart/Walmart.ca, focusing on developing and executing strategies aimed at increasing shopper engagement and sales.
Previous Role at Procter & Gamble
Elaine Rival previously worked at Procter & Gamble as a Retail Innovation Centre Specialist from 2009 to 2012. During this three-year tenure, she contributed to the company's efforts in enhancing and innovating retail practices to boost consumer experiences and drive sales.
Educational Background
Elaine Rival studied at the University of Sydney, where she pursued a Bachelor of Arts (B.A.) in Psychology. Her academic background in psychology has likely provided her with valuable insights into consumer behavior and marketing strategies.
Experience in Shopper Marketing
Elaine Rival has over three years of experience leading digital shopper marketing planning and execution. Her expertise includes developing go-to-market plans that align with corporate goals and strategies, ensuring effective engagement with target consumers across digital platforms.
Marketing and Business Development at Procter & Gamble
Elaine Rival has accumulated over seven years of experience in marketing and business development at Procter & Gamble. Her extensive background in these areas reflects her capability in driving business growth and enhancing market presence through strategic initiatives.