Elena Bulgakova
About Elena Bulgakova
Elena Bulgakova is the Brand Communications Leader for Beauty Care in Eastern Europe and CAR at Procter & Gamble, with extensive experience in PR, crisis management, and social media programs.
Title
Elena Bulgakova currently holds the position of Brand Communications Leader Beauty Care Eastern Europe & CAR at Procter & Gamble. She has been with Procter & Gamble since 2005, operating out of Moscow, Russian Federation.
Previous Employment
Before her current role, Elena Bulgakova worked at OOO 'The Best Brand Organization' as a Project Manager from 2001 to 2005. She was responsible for managing various projects over a period of 4 years in Moscow, Russian Federation.
Education
Elena Bulgakova earned a Bachelor's degree in Social Sciences & International Relations from Lomonosov Moscow State University (MSU) where she studied from 1995 to 2000. She later achieved a certification in Public Relations, Advertising, and Applied Communication from the University of Saskatchewan, where she studied from 2000 to 2001.
Expertise in Brand Communications
Elena Bulgakova specializes in managing PR, Creative, and Talent agencies. She has extensive experience in crisis management within the beauty care industry. In her current role, she designs and implements social media programs specifically for the Hair & Beauty Care category in Central and Eastern Europe and the Central Asian Republics.
Key Responsibilities
Elena Bulgakova's key responsibilities include working with A-list brand ambassadors and digital influencers such as celebrities, top bloggers, and industry experts. She organizes media and corporate events, including briefings and creative asset production like photo-shoots and TV commercials. Additionally, she leads CRM brand programs in Russia and Kazakhstan and engages in sport marketing initiatives.