Eleonora Degtyarova
About Eleonora Degtyarova
Eleonora Degtyarova is the Ukraine Commercial Execution Director, Market & Strategy Planning at Procter & Gamble, with extensive experience in shopper-based design and customer joint-value creation.
Current Role at Procter & Gamble
Eleonora Degtyarova currently holds the position of Ukraine Commercial Execution Director, Market&Strategy Planning at Procter & Gamble. She has been in this role since 2019. In this capacity, she oversees the execution of commercial strategies and market planning across various channels in Ukraine. Her responsibilities likely include optimizing market and brand performance, driving shopper engagement, and ensuring strategic alignment with company goals.
Previous Roles at Procter & Gamble
Eleonora Degtyarova has held several significant roles at Procter & Gamble before her current position. From 2018 to 2019, she served as Channel Team Leader (C&C, HM, SM), leading channel strategies in the Kiev Region. Between 2017 and 2018, she was the National Instore Leader for the Shave care category. Earlier, from 2014 to 2015, she led the National Retail Operations Go-to-Market and Selling Reinvention Project. From 2013 to 2017, she was the Corporate Leader METRO C&C. Additionally, she was involved in Market Strategy and Planning for Oral Care, Deo, and Personal Cleansing Care/Batteries categories from 2011 to 2013 and served as a Unit Manager from 2010 to 2011. She started her journey at Procter & Gamble as an Account Manager from 2007 to 2010.
Experience at Procter & Gamble
Eleonora Degtyarova's experience at Procter & Gamble spans a variety of roles dedicated to different product groups and market strategies. Over the years, she has developed a deep understanding of shopper-based design and customer joint-value creation. Her work has involved leading the development of go-to-market and in-store strategies tailored for various trade channels in Ukraine, demonstrating her versatility and comprehensive market insights.
Background in Personnel and Program Development
Before joining Procter & Gamble, Eleonora Degtyarova gained valuable experience in personnel consulting and program development. She worked as the Head of the Personnel Consulting Department at Intron from 2006 to 2007. Prior to that, she served as Deputy Director/Coordinator on Development of Personnel and Educational Programs at the Center for European Unity Studies (NGO) from 2005 to 2007. These roles likely involved managing teams, developing training programs, and coordinating educational initiatives.