Eliah Werner
About Eliah Werner
Eliah Werner is the Brand Director at Procter & Gamble, overseeing multi-brand campaigns and direct-to-consumer programs. He is also the founder of the Millennial wine brand 'young poets'.
Current Roles and Responsibilities
Eliah Werner is the Brand Director for Multi Brand Campaigns & DTC Programs at Procter & Gamble. In this role, Eliah focuses on managing multi-brand campaigns and direct-to-consumer initiatives. Additionally, Eliah is the founder of Young Poets - The Good Wine Co., which targets Millennial consumers by integrating branding expertise with a passion for wine. These roles highlight Eliah's versatile skill set in brand management across different industries.
Previous Experience at Procter & Gamble
Eliah Werner's extensive experience at Procter & Gamble includes various positions, such as Brand Manager – Team Leader Partnership Campaigns in 2020, Senior Assistant Brand Manager Power Oral Care – Oral-B from 2018 to 2020, Senior Assistant Brand Manager – Pampers Europe Brand Design from 2016 to 2018 in Geneva, and Assistant Brand Manager – Multi Brand Design from 2014 to 2016 in Frankfurt. Highlights include leading the launch of Oral-B iO, the premium product in the Oral-B line, and managing the company's partnership with FC Bayern Munich.
Education Background
Eliah Werner holds a Master of Science (M.Sc.) degree in International Business – Strategic Marketing from Maastricht University School of Business and Economics, achieved in 2014. Additionally, Eliah has studied International Business at Brandeis University and Loyola Institute of Business Administration. Further education credentials include a Bachelor of Science (B.Sc.) in Business Administration from Katholische Universität Eichstätt-Ingolstadt. This diverse academic background underscores Eliah's robust foundation in business and marketing strategies.
Early Career and International Experience
Before holding senior roles, Eliah Werner worked at Batten & Company as an Associate Brand Consultant for two months in 2012 and Daimler AG as a Mercedes-Benz Cars Media Manager – Intern from 2011 to 2012. Early industry exposure also includes freelance marketing consultancy at EWdesign from 2010 to 2014 and internships at Peek & Cloppenburg KG Düsseldorf and Banana Harvester in 2010 and 2008, respectively. Eliah has lived on four continents, providing valuable international experience that enriches expertise in creating global campaigns and regional marketing strategies.
Brand Launch Initiatives
Eliah Werner has significant experience in launching new products and brands. A notable achievement is leading the launch of Oral-B iO, the premium product in the Oral-B line, which exemplifies innovative brand management. As the founder of Young Poets – The Good Wine Co., Eliah successfully combined branding acumen with a passion for wine, showcasing the ability to create and market new brands effectively. These initiatives demonstrate Eliah's proficiency in bringing new products to market and executing successful brand launches.