Elif Ozonat Genc
About Elif Ozonat Genc
Elif Ozonat Genc is the Marketing Services Category Manager for Turkey & CCAR at Procter & Gamble, managing a $25 million budget and overseeing sponsorships, alliances, and talent management.
Company
Elif Ozonat Genc is currently employed at Procter & Gamble. She serves as the Marketing Services Category Manager for the Turkey and CCAR region. Her responsibilities include managing a $25 million budget for marketing services, which encompasses sponsorships, alliances, and talent management.
Title
Elif Ozonat Genc holds the title of Marketing Services Category Manager for Turkey & CCAR at Procter & Gamble. Since assuming this role, she has been instrumental in developing a robust agency pool and coaching an intern to support marketing initiatives in the region.
Education and Expertise
Elif Ozonat Genc studied Industrial Engineering at Doğuş Üniversitesi, where she received an Outstanding Achievement Scholarship. She later pursued a Sociology degree at Istanbul University. In addition, she completed her secondary education at Burak Bora Anatolian High School with a focus on Mathematics and Science, achieving a GPA of 4.38.
Background
Elif Ozonat Genc has a diverse background in procurement and category management at Procter & Gamble. Her roles have included Storeroom Buyer, Maintenance and Repair Operations Category Buyer, and Labor Category Buyer for Turkey, Middle East, and Africa. She also served as the Europe Labor & REFS Category Manager before transitioning to her current position.
Achievements
In her role as Marketing Services Category Manager for Turkey & CCAR, Elif Ozonat Genc achieved $1.5 million in hard savings and generated $0.5 million in iNOS. She is known for creating a healthy ecosystem with an appropriate agency pool for a multi-brand environment. Additionally, she coaches an intern to support marketing services in the region.