Elisha Tham
About Elisha Tham
Elisha Tham is a Senior Manager at Procter & Gamble, specializing in Market Strategy & Planning for Baby Care in Thailand, Myanmar, and Laos.
Title at Procter & Gamble
Elisha Tham is currently serving as the Senior Manager of Market Strategy & Planning (Baby Care) for Thailand, Myanmar, and Laos at Procter & Gamble. In this capacity since 2020, she is based in Thailand. She is also the Senior Manager for eCommerce in Thailand, a role she has held since 2019. In her roles, she has top and bottom line accountability to the Vice President and Commercial Director, ensuring strategic and financial oversight in her domains.
Previous Roles in Procter & Gamble
Before her current positions, Elisha Tham held various roles within Procter & Gamble, including Senior Manager, Sales at FairPrice Singapore from 2018 to 2019, and Account Manager for eCommerce in Singapore from 2015 to 2017. These roles have provided her with a diverse experience in sales, eCommerce, and market strategy, particularly in the South East Asian markets.
Early Career and Internships
Elisha Tham began her career with a brief stint as a Trade Marketing Analyst at RB in 2015 following an internship at Travix International in 2014. In these early positions located in Singapore, she gained initial hands-on experience in marketing and trade strategy, which laid the foundation for her subsequent roles.
Education Background
Elisha Tham holds a Bachelor of Business (Honours) in Marketing from Nanyang Business School, NTU, which she completed between 2012 and 2015. Prior to this, she achieved her GCE 'A' Levels from Anglo-Chinese Junior College in 2009 and her GCE 'O' Levels from HwaChong Institution between 2004 and 2007. Her educational background has provided her with a strong foundation in business principles and marketing strategies.
Expertise in Market Strategy
In her current roles, Elisha Tham spearheads the Go-To-Market Strategy for Procter & Gamble’s Baby Care segment in Thailand, Myanmar, and Laos, with a specialized focus on digital channels. Her work encompasses both online and offline strategies, highlighting her comprehensive approach to market planning and execution.