Elizabeth Huerta Diep
About Elizabeth Huerta Diep
Elizabeth Huerta Diep is a Market Research Manager at Procter & Gamble, specializing in advanced statistical analysis and consumer behavior insights.
Title
Elizabeth Huerta Diep holds the position of Market Research Manager for Wal-Mart at Procter & Gamble. She has been serving in this role since 2014 in Mexico. Her responsibilities in this position include leading the assessment of demand elasticity for promotional strategies and achieving sales and ROI objectives within the P&G-Walmart Joint Business plans.
Professional Experience at Procter & Gamble
Elizabeth has a long-standing career at Procter & Gamble, spanning multiple roles since 1995. Prior to her current role, she served as Market Research Manager for Self Services, Drive Retail Advantage organization, Fabric & Home Care, and Personal Care categories. Her tenure has involved significant responsibilities like conveying consumer and shopper insights into business decisions, conducting advanced statistical analysis, and specializing in competitive intelligence and market tests for new products.
Education and Expertise
Elizabeth Huerta Diep holds a Master of Business Administration (MBA) degree focused on Competitive Intelligence from the Universidad de Las Americas, completed between 1995 and 1998. She also has a degree in Quimica as an Ing en Alimentos from the Universidad Autonoma Metropolitana, completed between 1985 and 1990. Her educational background has equipped her with advanced skills in multidimensional statistical analysis and a deep understanding of consumer behaviors to anticipate trends.
Work at Universidad de Las Americas
Elizabeth embarked on her MBA journey at the Universidad de Las Americas from 1995 to 1998. During this period, she specialized in Competitive Intelligence, which significantly contributed to her expertise in market research and consumer behavior analytics. This academic background has been crucial to her strategic roles at Procter & Gamble.
Market Research Manager at Procter & Gamble
From 2012 to 2013, Elizabeth served as Market Research Manager for the Drive Retail Advantage organization at Procter & Gamble in Mexico. During this tenure, she was responsible for driving retail strategies and influencing top management with key market insights. Her role included aligning business plans with consumer needs and preferences, ensuring strategic market advantages.