Ella Lu

Ella Lu

Consumer Communications Director, Asia Social Listening / Engagement, E Commerce @ Procter & Gamble

About Ella Lu

Ella Lu is the Consumer Communications Director for Asia at Procter & Gamble, specializing in social listening, engagement, and eCommerce.

Current Role at Procter & Gamble

Ella Lu is currently the Consumer Communications Director, Asia at Procter & Gamble. She focuses on social listening, engagement, and eCommerce. She has been in this role since 2011, where she has been instrumental in shaping communications strategies aimed at responding to consumer needs and preferences across the Asian markets.

Previous Experience at Procter & Gamble

Prior to her current role, Ella Lu served in various capacities at Procter & Gamble. Between 2010 and 2011, she was the Service Director, Global for eCommerce Consumer Care. From 2002 to 2010, she managed the Asia Consumer Relations Operations Group and the Greater China Consumer Relations Group. Her earlier tenure at Procter & Gamble included being the Technical External Relations / Science Communication Senior Manager from 1998 to 2002.

Experience at Bayer HealthCare / Schering AG

Before joining Procter & Gamble, Ella Lu worked at Bayer HealthCare / Schering AG as an Associate Brand Manager. She held this position from 1993 to 1997, gaining experience in brand management within the healthcare industry.

Educational Background in Biochemistry

Ella Lu earned a master's degree in Biochemistry from Sun Yat-sen University. Though there is a discrepancy in the dates, her academic background has provided her with a scientific foundation that complements her expertise in consumer communications and eCommerce.

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