Elliot (Xichen) Zhang
About Elliot (Xichen) Zhang
Elliot (Xichen) Zhang is a Senior Brand Manager for e-Commerce in Greater China at 宝洁, with a background in brand management and digital media.
Current Position: Senior Brand Manager, E Com, Greater China
Elliot (Xichen) Zhang currently serves as the Senior Brand Manager for e-Commerce in the Greater China region at 宝洁. He has held this role since 2020 and is based in 广州. In this position, he is responsible for managing and strategizing the brand's e-commerce presence in one of the most dynamic markets in the world. His work focuses on driving digital sales and enhancing brand engagement through innovative online platforms.
Previous Role: Assitant Brand Manager, FemCare, Greater China
Before his current role, Elliot worked at 宝洁 as an Assitant Brand Manager within the FemCare sector for Greater China. His tenure spanned from 2019 to 2020 in 上海. During these 11 months, he contributed significantly to the brand's marketing strategies and initiatives within the female care product line, providing a robust foundation for his expertise in brand management.
Past Experience: Media and Digital Intern, LVMH
Elliot gained valuable experience as a Media and Digital Intern at 酩悦·轩尼诗-路易·威登集团 in the Greater China region from 2018 to 2019. This 8-month engagement in 上海 allowed him to work on digital media strategies for one of the most prestigious luxury goods companies in the world. Upon completion of his internship, he received an offer to return, highlighting his potential and capabilities in the digital marketing arena.
Education: Fudan University
Elliot holds a Bachelor's degree in Advertising and Communication from 复旦大学, where he studied from 2015 to 2019. His academic journey also included studying Biological Sciences as part of the 2+2 Fudan Journalism Department Program from 2015 to 2017. This diverse educational background underpins his expertise in both scientific and communication fields.
Academic Exchange Programs: Jiao Tong University and NCCU
Elliot participated in exchange programs at 交通大学 and 政治大学 from 2017 to 2018. At 交通大学, he focused on 传播科技系所, while his time at 政治大学 was dedicated to studying 传播学. These international academic experiences enriched his understanding of global communication and media strategies.