Emanuele Chirico
About Emanuele Chirico
Emanuele Chirico is the Director of Consumer Insights & Marketing for Global Head & Shoulders at Procter & Gamble, with over a decade of experience in the consumer goods industry.
Current Role at Procter & Gamble
Emanuele Chirico is currently serving as the Director of Consumer Insights & Marketing at Procter & Gamble, specifically for Global Head & Shoulders. He has been in this role since 2019, operating out of Ginevra, Svizzera. In this capacity, he oversees consumer insight initiatives and marketing strategies, leveraging his extensive experience in the consumer goods sector to drive brand growth and market penetration.
Previous Positions at Procter & Gamble
Before his current role, Emanuele Chirico held several key positions within Procter & Gamble. From 2017 to 2019, he was the Senior Manager for Consumer Insights & Marketing for Global Head & Shoulders in the Geneva Area, Svizzera. Prior to that, from 2014 to 2017, he managed consumer insights and marketing for Global Aussie and Europe Hair Care both in Geneva, Svizzera, and Cincinnati, Ohio, United States. Additionally, he served as a Senior Manager for Europe Hair Care and Colorants and Manager for Europe Home Care, further solidifying his expertise in these sectors.
Educational Background
Emanuele Chirico holds a Double Degree - Master of Science (M.Sc.) in Industrial Engineering and Management, obtained from Politecnico di Torino and Politecnico di Milano between 2007 and 2010. He also earned a Diploma Alta Scuola Politecnica from Alta Scuola Politecnica during the same period. Before these, he completed a Bachelor’s degree in Industrial Engineering and Management at Università degli Studi della Calabria, which he attended from 2003 to 2007.
Internship Experience
Emanuele Chirico began his career at Procter & Gamble as an Intern in Consumer Insights & Marketing for Europe's e-Commerce and Discounter Channel. This internship lasted from 2010 to 2011 in Roma, Italia. This early experience provided him with foundational insights into marketing strategies and consumer behavior, which have been pivotal in his career progression.
Industry Recognition
Emanuele Chirico has been recognized among the top 3% of Procter & Gamble employees for his outstanding performance. His accolades reflect his dedication and significant contributions to the consumer goods industry, especially in brand management and growth strategies.