Emma Yu
About Emma Yu
Emma Yu is a Category Specialist at Procter & Gamble and an Account Coordinator at Maple Diversity Communications, with a background in finance and marketing from Queen's University and ESSEC Business School.
Category Specialist at Procter & Gamble
Emma Yu serves as a Category Specialist at Procter & Gamble since 2022. Based in Toronto, Ontario, Canada, she brings her expertise to the company by focusing on various categories within the consumer goods sector. Her role involves analyzing market trends, managing product categories, and strategizing to enhance market share. Emma's work at Procter & Gamble leverages her background in finance and marketing to drive category performance and support business objectives.
Account Coordinator at Maple Diversity Communications
Emma Yu started working at Maple Diversity Communications as an Account Coordinator in 2020. Located in the Greater Toronto Area, Canada, her responsibilities include managing client accounts, coordinating marketing campaigns, and ensuring effective communication between the company and its clients. Her role highlights her ability to handle multiple tasks, maintain client relationships, and contribute to the company’s marketing strategy.
Education and Academic Background
Emma Yu has a strong academic background in business and commerce. She completed a Bachelor of Commerce (B.Com.) in Finance and Marketing from Queen's University between 2016 and 2020. Additionally, she participated in an exchange program at ESSEC Business School from 2018 to 2019, where she obtained a Bachelor of Business Administration (BBA). Her education provided her with a solid foundation in business principles, financial analysis, and marketing strategies.
Internship Experience at Absolute Return Funds
During an internship with Absolute Return Funds, Emma Yu focused on market trends such as marijuana and cryptocurrency. This experience allowed her to develop her analytical skills and gain insights into emerging markets. Her work involved assessing market opportunities and contributing to investment strategies, which enhanced her understanding of financial markets and investment management.
Client Relations at Vantage Marketing
At Vantage Marketing, Emma Yu effectively managed client relations by handling over 80 inquiry calls daily. She played a crucial role in maintaining relationships with over 10,000 clients from British Columbia. Her ability to address client inquiries and resolve issues contributed to the company's operational efficiency and customer satisfaction. Additionally, she was instrumental in achieving a gain in Q3 contract retention through effective communication and problem-solving.