Endi Asmira
About Endi Asmira
Endi Asmira is the Marketing Director for Skin Care APAC & ANZ at Procter & Gamble, known for leading successful brand turnarounds and executing growth-driven marketing campaigns.
Title
Endi Asmira is the Marketing Director for Skin Care in the APAC and ANZ regions at Procter & Gamble. She has been in this role since 2019.
Procter & Gamble Career
Endi Asmira's tenure at Procter & Gamble includes several key roles. She began as Brand Manager for Hair Care APAC from 2012 to 2014. She then served as Senior Brand Manager for Head & Shoulders Global from 2014 to 2017. Endi moved on to become Brand Director for E-Commerce APAC & Korea from 2017 to 2018, followed by Brand Director for Hair Care ANZ from 2018 to 2019. She has held her current position as Marketing Director for Skin Care APAC & ANZ since 2019.
Nike Experience
Before joining Procter & Gamble, Endi Asmira worked at Nike as the Brand Marketing Lead in Singapore from 2010 to 2012. In this role, she focused on enhancing Nike’s brand perception and marketing efforts in the region.
Educational Background
Endi Asmira graduated with an Honours degree in Business Administration - Marketing from the National University of Singapore. She completed her studies in 1970.
Key Achievements at P&G
Endi Asmira led the turnaround of OLAY’s brand equity perception, resulting in best-ever product launches and record business results. She developed and executed omnichannel marketing campaigns for the Skin Care Category across Australia and New Zealand, achieving growth in business, brand, and consumer metrics in the APAC region.