Enric Jimenez Prat
About Enric Jimenez Prat
Enric Jimenez Prat is the Senior Director of Disruptive Innovation, e-Commerce Hair Care & Aussie Europe at Procter & Gamble, based in Geneva, Switzerland.
Senior Director at Procter & Gamble
Enric Jimenez Prat is currently the Senior Director of Disruptive Innovation, e-Commerce Hair Care & Aussie Europe at Procter & Gamble. He assumed this role in 2020 and is based in Geneva, Switzerland. In this leadership position, he is responsible for driving innovative strategies and growth initiatives in the hair care and e-commerce sectors across Europe.
Career at Procter & Gamble
Enric Jimenez Prat has a long-standing career at Procter & Gamble, having held various roles over the years. Before his current position, he served as Disruptive Innovation Hair Care Europe Leader and Bear Fruits Founder from 2018 to 2020. From 2014 to 2018, he worked as the Global Brand Manager for Herbal Essences. Between 2012 and 2014, he managed the Marketing Hair Care Portfolio for BeNeLux. Earlier in his career, from 2011 to 2012, he was the Marketing & Trade Marketing head for heads & shoulders and Pantene in BeNeLux, and from 2008 to 2011, he was the Field Sales Force Automation Manager for Benelux, Nordics & Iberia.
Educational Background
Enric Jimenez Prat's educational achievements include a Master of Business Administration (MBA) in Business Administration with a focus on Marketing from BI Norwegian Business School in 2007. He also holds a Bachelor of Business Administration (BBA) in Business, Management, and Marketing from Universitat de Barcelona, completed in 2008. Additionally, he studied at Esade from 2002 to 2004 for another BBA degree. In 2021, he completed a course in Disruptive Strategy from Harvard Business School Online.
Innovative Leadership in Hair Care
Enric Jimenez Prat has led the transformation of Procter & Gamble's Hair Care innovation approach, focusing on creating new sources of growth. He has implemented a LEAN start-up mindset and operational approach in his leadership roles, particularly in Europe's Hair Care Disruptive Innovation. His efforts have been directed towards shaping the brand vision, innovation strategy, and design for Aussie Hair Care in Europe. He has also developed and executed effective brand campaigns and go-to-market plans for e-Commerce Hair Care.
Previous Experience at Henkel
Prior to his extensive career at Procter & Gamble, Enric Jimenez Prat worked at Henkel as an Assistant Brand Manager for a brief period in 2007, gaining early experience in brand management that would shape his future career in the consumer goods industry.