Enzo Woo
About Enzo Woo
Enzo Woo is the Sales Director and Site Leader at Procter & Gamble, leading the Fabric Care business unit for a major retail partnership with Ahold Delhaize USA. He has a diverse background in brand management and strategy, with experience at L'Oréal, Mondelēz International, and Reckitt.
Current Role at Procter & Gamble
Enzo Woo currently holds the title of Sales Director and Site Leader at Procter & Gamble, where he has been employed since 2022. His responsibilities include leading the company's largest and most profitable business unit, Fabric Care, specifically for a major retail partnership with Ahold Delhaize USA. This role is based in Boston, Massachusetts, USA.
Previous Positions at Procter & Gamble
Enzo Woo has held various roles at Procter & Gamble, including Sr. Manager, Total Fabric Care (2020-2022), Sr. Go-To-Market Strategy Manager, Tide (2018-2020), Go-To-Market Strategy Manager, Gain/Ivory Snow/Cheer (2017-2018), and Manager, Fabric + Home Care brands (2015-2017). All of these positions were located in Toronto, Ontario, Canada, and involved significant responsibilities in product and market strategy.
Early Career and Internships
Enzo Woo's early career includes roles as Assistant Brand Manager, Garnier Fructis at L'Oréal (2014-2015), and Brand Management Intern, Thins Crackers Portfolio at Mondelēz International (2013). He also held internships at Reckitt (Brand Management Intern, Air Wick, 2012), Pointstreak Sports Technologies (Project Management Intern, 2012), and Equiteq (Market Development Intern, 2011). These roles provided foundational experience in brand and project management.
Educational Background
Enzo Woo attended the University of California, Berkeley, where he studied Statistics and Economics and achieved a Graduate Certificate (2020-2021). He also studied at The University of British Columbia on a Full Scholarship, completing Dual Honours in Business and English Literature (2010-2014). Additionally, he was Valedictorian at Semiahmoo Secondary School, where he earned an International Baccalaureate Diploma (2008-2010).
Mentorship and Keynote Speaking
Enzo Woo serves as the Lead Mentor for the UBC Brand Management Mentorship Program. He frequently travels to Vancouver to participate in lectures and student programming. Additionally, Woo keynotes at some of the University of British Columbia's largest conferences, sharing his extensive knowledge and experience in brand management and market strategy.