Erica Smith
About Erica Smith
Erica Smith is the Purchases Manager for Media, Data & Analytics at Procter & Gamble, with a diverse background in communications, digital marketing, and consulting.
Title
Erica Smith holds the position of Purchases Manager Media, Data & Analytics at Procter & Gamble. She began her tenure at the company in 2021.
Professional Experience at Procter & Gamble
Erica Smith has been serving as the Purchases Manager for Media, Data & Analytics at Procter & Gamble since 2021. Her role likely involves overseeing media purchases, data management, and analytics operations, ensuring efficient and strategic procurement processes.
Previous Roles at Scale Strategic Solutions
Before joining Procter & Gamble, Erica worked at Scale Strategic Solutions where she held two positions. From 2019 to 2021, she was a Communications Associate. Prior to that, she was a Digital Marketing Consultant from 2018 to 2019 for 7 months. In these roles, she would have been responsible for developing and executing communication strategies and digital marketing campaigns.
Early Career and Position at PRDOMINANT
Erica also worked at PRDOMINANT as a consultant from 2018 to 2019 for 9 months. Her expertise in consulting contributed to her evolving career in media, data, and analytics management.
Academic Background
Erica Smith attended the University of Cincinnati, where she earned a Bachelor of Arts in Communication from 2014 to 2018. She also studied at Ohio University from 2012 to 2013, focusing on Marketing & Retail Merchandising and Fashion Product Development. Prior to her university studies, she completed her high school education at Roger Bacon High School from 2008 to 2012.