Etienne Maurin
About Etienne Maurin
Etienne Maurin is the Senior Manager of Market Strategy & Planning for Oral-B France at Procter & Gamble, responsible for category turnover of 150MM€ and leading strategic innovation launches.
Current Role at Procter & Gamble
Etienne Maurin serves as the Senior Manager Market Strategy & Planning for Oral-B France at Procter & Gamble since 2021. Stationed in Ville de Paris, Île-de-France, France, he holds responsibility for the category turnover of 150MM€. His duties include designing and implementing go-to-market strategies, managing a team of 12 key account managers, and leading strategic innovation launches across various channels such as HMSM, Drive, Discounters, Ecom, Electro, and Pharma.
Previous Roles at Procter & Gamble
Etienne Maurin has a diverse background in various managerial positions at Procter & Gamble. He worked as a National Key Account from 2019 to 2021 in the Région de Paris, France. Prior to that, he served as a Market Strategy & Planning Manager for Braun (MS&P) for 6 months in 2018. From 2017 to 2018, he acted as the Regional Sales Manager in the Région de Lyon, France. Across these roles, Maurin developed comprehensive market strategies and managed key sales operations.
Experience at WZ Packaging
Before joining Procter & Gamble, Etienne Maurin held multiple roles at WZ Packaging (Previously Moneta Packaging) in the UK. His roles included Sales Manager from 2014 to 2016 in Bridgnorth, and for 5 months in 2016 in Telford. He also served as an International Sales Executive and undertook an internship as a Sales Executive in 2014. These positions involved extensive sales management and international sales efforts.
Educational Background
Etienne Maurin pursued his MSc in International Business at Aston Business School, obtaining his Master's degree from 2015 to 2017. Prior to that, he earned a Bachelor's degree in Business Administration from IAE Lyon - Kent Business School, studying from 2011 to 2014. This strong educational foundation supports his expertise in market strategy and business planning.
Entrepreneurial Ventures
Etienne Maurin showcased his entrepreneurial skills by developing and marketing his own beer brand. This venture highlights his ability to identify market opportunities and execute product development from conception to launch, adding to his diverse portfolio of professional accomplishments.