Eva Kopatschek
About Eva Kopatschek
Eva Kopatschek is a Senior Brand Manager at Procter & Gamble, overseeing brands like Herbal Essences, Hair Biology, Bear Fruits, and Aussie in the DACH region. She has a diverse background in brand management, sustainability, and social change, with experience at companies like Unilever and Deloitte Consulting.
Title
Eva Kopatschek is currently serving as the Senior Brand Manager for Herbal Essences, Hair Biology, Bear Fruits, and Aussie at Procter & Gamble, covering the DACH region (Germany, Austria, and Switzerland).
Current Position at Procter & Gamble
Since 2022, Eva has been working as the Senior Brand Manager for Herbal Essences, Hair Biology, Bear Fruits, and Aussie at Procter & Gamble. Her role focuses on overseeing brand strategy and management for the DACH region. Based in Frankfurt, Hessen, Deutschland, she aims to integrate sustainability and social change within her brand management approach.
Career at Procter & Gamble
Eva Kopatschek has held various roles within Procter & Gamble. Prior to her current senior position, she worked as the Brand Manager for Herbal Essences, Hair Biology, Bear Fruits, and Aussie in 2021 and 2022. Before that, she managed the brands Herbal Essences and Hair Biology for the DACH region from 2020 to 2021. Her contributions have included developing and implementing brand strategies that align with her passion for sustainability and societal impact.
Educational Background
Eva Kopatschek has an extensive educational background. She earned her CEMS Master in International Management from Copenhagen Business School in 2020. She also studied International Management at CEMS and completed a study tour on Doing Business in Africa at the Graduate School of Business, University of Cape Town. Furthermore, she obtained an MSc in International Management from Esade and undertook a Semester Abroad at California Polytechnic State University-San Luis Obispo. Her foundational education includes a Bachelor of Arts in International Business from Duale Hochschule Baden-Württemberg and an Abitur from Altkönigschule Kronberg.
Additional Work Experience
Eva has held various roles outside of Procter & Gamble. In 2019, she was a Brand Ambassador for Love Beauty and Planet at Unilever and an Impact Investing Intern at Agora Partnerships in Mexico City. She served as Head of Social Consultancy at oikos Barcelona and was a Brand Ambassador for EA Ski & Snowboard in 2018. Her earlier experiences include internships at Deloitte Consulting and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, where she worked in different capacities related to human resources, financial advisory, and internal control.