Faye Cruickshank
About Faye Cruickshank
Faye Cruickshank is the Retailer Media Director at Procter & Gamble, known for her expertise in purpose-led marketing and creative problem-solving.
Retailer Media Director at Procter & Gamble
Faye Cruickshank currently works as the Retailer Media Director at Procter & Gamble in the United Kingdom. She began this role in 2022. As Retailer Media Director, she focuses on media strategies to enhance the visibility and effectiveness of Procter & Gamble's products within the retail environment. Her responsibilities include overseeing media planning and execution, ensuring campaigns are aligned with overall brand strategies, and working closely with retail partners to optimize media investments.
Brand Director, Ireland at Procter & Gamble
Faye Cruickshank has been serving as the Brand Director for Procter & Gamble in Ireland since 2019. In this role, she is responsible for leading brand strategy, marketing initiatives, and market growth. Her duties include overseeing brand messaging, optimizing marketing campaigns, and ensuring product success in the Irish market. She collaborates with cross-functional teams to drive brand loyalty and achieve business objectives.
Senior Assistant Brand Manager - Pampers at Procter & Gamble
From 2017 to 2019, Faye Cruickshank worked as the Senior Assistant Brand Manager for Pampers at Procter & Gamble in Weybridge. In this role, she managed the Pampers brand, focusing on market positioning and consumer engagement strategies. Notably, she pioneered the #ThankYouMidwife campaign, aimed at enhancing the brand value of Pampers for UK parents. This campaign was designed to build emotional connections with the target audience and increase brand loyalty.
Education and Academic Background
Faye Cruickshank studied at the University of Cambridge from 2009 to 2013, where she earned a Bachelor's degree in History with Management Studies. Prior to that, she attended Biddulph High School from 2004 to 2009. Her academic background provided her with a strong foundation in both historical analysis and management principles, equipping her with the skills needed for effective brand management and strategic marketing in her professional career.
Creative Marketing and Media Projects
In addition to her corporate roles, Faye Cruickshank co-hosts the 'How They Get You' podcast, which focuses on creative marketing strategies. She is also credited as a producer, assistant director, and writer for a short film, a music video, and two plays. These projects demonstrate her versatility and creativity in the media space, highlighting her ability to tackle diverse and challenging projects. She specializes in purpose-led marketing and creative problem-solving, particularly in business scenarios that require innovative approaches.