Federico Colasanti
About Federico Colasanti
Federico Colasanti is the Key Account Director Discounters and More Stores/New Doors at Procter & Gamble, with a background in sales leadership and economics.
Title at Procter & Gamble
Federico Colasanti currently holds the position of Key Account Director Discounters And More Stores/New Doors at Procter & Gamble. He began this role in 2022 and is based in Italia. His responsibilities include managing key accounts within the discounters sector and exploring new store opportunities.
Business Transformation Sales Leadership
Since 2019, Federico Colasanti also serves as the Business Transformation Sales Leader at Procter & Gamble in Roma, Lazio, Italia. In this capacity, he focuses on leading sales strategies that align with business transformation initiatives. This role requires him to identify and implement innovative sales approaches to drive business growth and transformation.
Past Roles at Procter & Gamble
Prior to his current positions, Federico Colasanti worked at Procter & Gamble as a Senior Key Account Manager, also known as National Account Manager, from 2013 to 2019. During this six-year tenure, he was responsible for managing national accounts, ensuring the company's products were effectively represented and distributed across key retail partners in Italia.
Experience at BMW
Federico Colasanti's early career includes a role as Assistente al Direttore Vendite at BMW from 2003 to 2004. Although his tenure was brief, lasting six months, this position provided him with valuable experience in the automotive sales sector, supporting the Sales Director and contributing to sales operations.
Education in Economics
Federico Colasanti is an alumnus of Luiss Guido Carli University, where he studied Economics and achieved a Laurea. His academic journey spanned from 1999 to 2003, providing him with a strong foundation in economic principles and business management, which he has applied throughout his professional career.