Federico Riccio
About Federico Riccio
Federico Riccio is a Media Planning Manager at Procter & Gamble, with extensive experience in media planning and management roles at Carat, Vizeum, and Starcom in Rome, Italy.
Company
Federico Riccio is currently employed at Procter & Gamble, where he serves as a Media Planning Manager. His career at Procter & Gamble commenced in 2022, and he operates out of Rome, Latium, Italy. Federico's role primarily involves strategizing and overseeing media plans that align with the company’s marketing objectives.
Title
Federico Riccio holds the title of Media Planning Manager at Procter & Gamble. His role requires a comprehensive understanding of media landscapes and entails devising and implementing effective media strategies to enhance brand visibility and engagement.
Previous Experience at Carat
Before Procter & Gamble, Federico had an extensive tenure at Carat, a global media agency. His roles included Category Partner (2020-2022), Planning Manager (2017-2020), Planning Executive (2014-2017), and Media Supervisor (2013-2014). Federico's varied positions at Carat enabled him to gain a deep understanding of media planning and market dynamics. His responsibilities spanned across strategizing, planning, and supervising media campaigns in the Rome Area, Italy.
Work Experience at Vizeum and Starcom
Federico Riccio also accumulated substantial experience at Vizeum and Starcom. At Vizeum, he served as a Senior Media Planner from 2007 to 2012, where he honed his skills in crafting and executing media plans. Prior to Vizeum, he worked at Starcom from 2001 to 2007, starting as a Junior Media Planner and eventually becoming a Senior Media Planner. These roles provided Federico with a solid foundation in media planning and execution.
Education and Expertise
Federico Riccio's academic background includes an extensive study period at Sapienza Università di Roma, where he pursued a degree in Chemistry from 1993 to 2001. He completed his secondary education at Liceo Scientifico Cavour, achieving his Maturità Scientifica. Federico's education has provided him with analytical skills and a methodical approach, which he has applied throughout his career in media planning.