Fernanda Cirino Montezzo
About Fernanda Cirino Montezzo
Fernanda Cirino Montezzo is the National Trade Marketing Director - Health Care at Procter & Gamble in São Paulo, Brazil, with extensive experience in sales and marketing roles within the company.
Title and Current Role at Procter & Gamble
Fernanda Cirino Montezzo currently serves as the National Trade Marketing Director - Health Care at Procter & Gamble. She has been holding this position since 2020, operating from São Paulo, Brazil. Her role involves leading trade marketing efforts within the health care sector, focusing on strategic planning and business execution.
Career at Procter & Gamble
Fernanda Cirino Montezzo has an extensive career at Procter & Gamble, spanning numerous roles over several years. She began with a Sales Internship from 2007 to 2008. Subsequently, she held positions such as Unit Manager for Wholesalers SP (2009-2011), Unit Manager for Drug Wholesalers (2011-2013), Trade Marketing Manager for Baby Care (2013-2015), and Trade Marketing Team Leader for Baby, Fem, and Oral Care (2016). She then served as Cash & Carry Team Leader from 2016 to 2019, Brazil Go To Market Leader in 2019, followed by National Trade Marketing Manager from 2019 to 2020, before assuming her current role.
Education
Fernanda Cirino Montezzo studied at Faculdades Oswaldo Cruz, where she achieved a degree in Business Administration. She also studied Hospitality Management at Senac. Both of these educational experiences have contributed to her extensive knowledge in business administration and management.
Expertise in Sales and Trade Marketing
Fernanda Cirino Montezzo has developed significant expertise in managing direct and indirect sales channels, particularly within the Food, Drug, and Cash & Carry sectors. She has a proven track record in launching new products and executing comprehensive business plans across various product categories, including Baby, Fem, Oral, and Consumer Health Care.
Strategic Planning and Team Development
Specializing in initiative planning and execution, Fernanda Cirino Montezzo focuses on achieving business results through strategic approaches like Joint Business Planning (JBP) and Go To Market strategies. Additionally, she places a strong emphasis on team management and people development, aiming to foster the growth and professional advancement of her team members.