Florian Froment
About Florian Froment
Florian Froment is a Senior Strategic Insights Manager for Fabric Care Europe at Procter & Gamble, based in Geneva, Switzerland. He has extensive experience in consumer and market insights, change management, and education, with a strong academic background in economics and business.
Current Title
Florian Froment holds the position of Senior Strategic Insights Manager, Fabric Care Europe at Procter & Gamble. He has been in this role since 2019. Based in the Geneva Area, Switzerland, he is responsible for providing strategic insights that drive the fabric care division in Europe.
Professional Background
Florian Froment has accumulated extensive experience in market insights and strategic roles. His career at Procter & Gamble began as a Consumer and Market Knowledge Intern in 2016. He later advanced to Consumer & Market Insights Manager, Fabric Care Europe from 2017 to 2019, before assuming his current senior position. Prior to joining Procter & Gamble, Florian was a Change Management Trainee at Firmenich. He has also held roles as a Consultant Intern at Inox Communication SA and as a Collaborator at the Natural History Museum of Neuchâtel.
Early Career and Other Roles
Before entering the corporate world, Florian Froment engaged in various roles that enriched his diverse experience. From 2011 to 2014, he served as a Substitute Teacher and Sports Instructor at the Compulsory School of the Region of Neuchâtel. Additionally, he worked as a Care Assistant and Activity Leader at Hôpital neuchâtelois during his Swiss Civilian Service. Florian also demonstrated a commitment to sports, working as a 'Jeunesse & Sport' Instructor at Neuchâtel Badminton Club from 2009 to 2015.
Educational Background
Florian Froment has a solid academic foundation in economics, management, and marketing. He earned a Bachelor of Science in Economics and Business from Université de Neuchâtel, followed by a Master of Science in Management with a specialization in Marketing from HEC Lausanne. Furthermore, he completed an exchange semester at WU (Vienna University of Economics and Business), where he obtained a Master of Science in Marketing.