Florianne Griffioen
About Florianne Griffioen
Florianne Griffioen is the Brand Director for Lenor France & Benelux at Procter & Gamble, with extensive experience in brand management and marketing roles.
Current Role at Procter & Gamble
Florianne Griffioen is currently the Brand Director for Lenor France & Benelux at Procter & Gamble. She has been in this role since 2023. This position involves overseeing brand strategy, marketing campaigns, and market presence for the Lenor brand across France and the Benelux region. Based in Rotterdam, her responsibilities include driving brand growth and market share within these regions.
Previous Experience at Procter & Gamble
Before her current role, Florianne Griffioen worked as Senior Category Manager for Home Care Benelux at Procter & Gamble from 2022 to 2023. In this 7-month tenure, she was responsible for the overall category management, focusing on product assortment, category growth, and collaborative retailer relationships. Prior to that, she held the role of Senior Brand Manager for Lenor Europe from 2020 to 2022, based in Geneva, where she managed pan-European brand strategy and execution.
Early Professional Roles
Florianne Griffioen's professional journey includes working as an E-Commerce (Retail) Intern at HEINEKEN in 2017 for 5 months in Zoeterwoude. She also gained experience as a Student Assistant at Erasmus University Rotterdam from 2015 to 2016. Additionally, she held a full-time Board Member role at R.S.V. Sanctus Laurentius from 2013 to 2014. These early roles set a foundation for her career in brand management and marketing.
Academic Background
Florianne Griffioen has a solid academic background, beginning with a Bachelor of Science (BSc) in International Communication and Media from Erasmus University Rotterdam, completed between 2011 and 2014. She then earned her Master of Science (MSc) in Business Information Management from Rotterdam School of Management, Erasmus University, from 2015 to 2016. Moreover, she participated in an exchange semester in International Business at HEC Montréal in 2016. Her foundational education was completed at Deutsche Internationale Schule Johannesburg, where she attained Abitur & Matric from 2006 to 2010.