Francesca Cantelli
About Francesca Cantelli
Francesca Cantelli is a Senior Category Manager at Procter & Gamble in Peru, with extensive experience in trade marketing and product development.
Current Role at Procter & Gamble
Francesca Cantelli is currently serving as the Senior Category Manager at Procter & Gamble. She has been with the company since 2022 in this role, where she oversees a range of responsibilities in the Peru market. Her work involves strategizing to drive category growth, utilizing her extensive background in trade marketing and product development.
Previous Positions at Procter & Gamble
Prior to her current role, Francesca Cantelli held multiple positions at Procter & Gamble. From 2020 to 2022, she worked as a Category Manager in Peru. She also served as Sales Representative HFS North and Sales Manager HFS North from 2019 to 2020 in Chiclayo Province. Additionally, she was part of the Store Development Organization HFS team from 2018 to 2019 in Peru.
Early Career and Experience at PepsiCo and Entel Perú
Before joining Procter & Gamble, Francesca gained valuable experience at PepsiCo and Entel Perú. She worked as Practicante de Ventas at PepsiCo from 2017 to 2018 and as Practicante de Desarrollo del Producto at Entel Perú in 2016. These roles allowed her to develop her skills in product development and trade marketing.
Educational Background
Francesca Cantelli has a solid educational foundation. She studied Ingeniería Empresarial at Universidad del Pacífico (PE) from 2013 to 2018. Additionally, she participated in an Intercambio Estudiantil program at Università di Bologna from 2016 to 2017. These academic experiences have contributed to her technical proficiency and strategic acumen.
Expertise in Trade Marketing and Product Development
Francesca has accumulated significant expertise in trade marketing, focusing on strategies to boost demand at the wholesaler, retailer, or distributor levels. Her background in product development entails creating new products or refining existing ones to meet consumer needs. She has successfully led various projects in multinational environments, demonstrating her ability to manage complex tasks across different markets.