Gabriela Aguilera
About Gabriela Aguilera
Gabriela Aguilera is a Marketing Manager at Procter & Gamble in Sao Paulo, Brazil, with extensive experience in marketing and communications roles at various companies.
Current Role at Procter & Gamble
Gabriela Aguilera has been serving as the Marketing Manager at Procter & Gamble since 2020. Based in Sao Paulo, Brazil, she leads the development of the ideal store vision and oversees the production of point-of-sale materials for the Oral-B brand. Additionally, Gabriela executes the influencers strategy and manages the relationship matrix for Oral-B's communications plan, working closely with the category’s main stakeholders.
Previous Positions
Prior to her current role, Gabriela Aguilera had a series of professional experiences. In 2020, she worked as a Marketing Analyst at Cargill for five months. She also has early career experiences as a Marketing Intern at Procter & Gamble from 2018 to 2019, and as a Communications Intern at Johnson & Johnson from 2017 to 2018, all roles located in Sao Paulo, Brazil.
Educational Background
Gabriela Aguilera holds a diverse educational background. She completed an Executive Program in Marketing Strategies & Innovation at The University of Akron in 2022, a Master of Business Administration in Global Marketing Management from USP - Universidade de São Paulo in 2021, and a Bachelor's Degree in International Relations from Unifesp - Universidade Federal de São Paulo in 2019.
Product Launches and Achievements
During her tenure at Procter & Gamble, Gabriela successfully launched over 20 new products for the Oral-B brand in Brazil. This initiative resulted in achieving national distribution and significant category growth. Her contributions have played a crucial role in expanding the market presence and consumer reach of the Oral-B products in the region.
Scholarship and Recognition
Gabriela completed her Executive Program at The University of Akron with a full scholarship granted by merit from Fundação Estudar in partnership with the Latin American Institute of Business (LAIOB). This recognition highlights her academic excellence and commitment to professional development in the field of marketing.