Gabriela Pádua De Carvalho
About Gabriela Pádua De Carvalho
Gabriela Pádua De Carvalho is the Purchases Senior Manager for Media, Digital Influencers, and Partnerships at Procter & Gamble in São Paulo, Brazil.
Company
Gabriela Pádua De Carvalho currently works at Procter & Gamble, a leading global consumer goods company. She is based in São Paulo, Brazil, and has been with the company in various capacities since 2013. Procter & Gamble is known for its diverse range of products in categories such as beauty, grooming, health care, and home care.
Title
Since 2021, Gabriela holds the title of Purchases Senior Manager - Media, Digital Influencers, and Partnerships at Procter & Gamble. This role involves managing media purchases, overseeing relationships with digital influencers, and forming strategic partnerships to enhance the company's marketing efforts in Brazil.
Career Background at Procter & Gamble
Starting as a Purchases Intern at Procter & Gamble in 2013, Gabriela quickly advanced within the company. She served as Purchases Manager - Sales Services from 2015 to 2018, then as Purchases Senior Manager - Global Business Services from 2018 to 2021. In 2021, she transitioned to her current role, focusing on media, digital influencers, and partnerships.
Education and Expertise
Gabriela's educational background includes a Bachelor's degree (Bacharelado) in International Relations from Pontifícia Universidade Católica de São Paulo, obtained between 2011 and 2014. She also pursued a Postgraduate degree (Pós Graduação) in International Law from the same university from 2015 to 2017. Additionally, Gabriela studied Government Relations at Insper Instituto de Ensino e Pesquisa in 2016.
Responsibilities and Focus Areas
In her current role, Gabriela is responsible for managing Procter & Gamble's partnerships and alliances within the Brazilian market. She oversees procurement strategies related to offline media purchases and talent management. A key focus area is integrating digital influencers into the company's marketing strategies to optimize brand visibility and consumer engagement in Brazil.