Gabriela Tartaret
About Gabriela Tartaret
Gabriela Tartaret is the Vice President of Marketing for Global Oral Care at Procter & Gamble, with extensive experience in brand leadership, ethnic and international marketing, and organizational restructuring.
Current Position at Procter & Gamble
Gabriela Tartaret serves as the Vice President of Marketing for Global Oral Care at Procter & Gamble. She has held this position since 2020 and operates out of Cincinnati, Ohio. In this role, she is responsible for overseeing the global marketing strategies for the company's oral care products.
Previous Roles at Procter & Gamble
Gabriela Tartaret has had a long and extensive career at Procter & Gamble, holding various positions over the years. Before becoming the Vice President of Marketing, she served as the Brand Director for Global Oral Care from 2019 to 2020. She was also the Associate Brand Director for Global Oral Care from 2014 to 2019, and prior to that, she was the Associate Brand Director from 2012 to 2014. Additional roles include Senior Brand Manager for North America Feminine Care from 2009 to 2012 and Brand Manager for Global Feminine Care from 2007 to 2008. She began her career with P&G as an Assistant Brand Manager for Pantene Latin America from 2000 to 2002.
Educational Background
Gabriela Tartaret holds a Master of Marketing from IESA, completed from 2000 to 2002. She earned a Bachelor of Science in Industrial Engineering from UCAB - Universidad Católica Andrés Bello, where she studied from 1994 to 1999. Additionally, she has undertaken courses in Digital Marketing at Cornell University and completed online programs from Harvard Business School Online, including 'Competing in the Age of AI' and 'Disruptive Strategy.'
International and Ethnic Marketing Experience
Gabriela Tartaret has extensive experience in international and ethnic marketing. She has worked both as a resident in Latin America and remotely for other global regions. Her roles have involved leading brand strategy across multiple countries, adapting marketing plans to suit diverse cultural contexts, and leveraging her understanding of regional markets.
Leadership and Team Management
Throughout her career, Gabriela Tartaret has managed teams with multiple direct reports and led multi-disciplinary groups involving finance, product development, sales, logistics, and market research. She has significant experience in organizational restructuring aimed at optimizing productivity and has led brand leadership initiatives across different marketing agencies, encompassing traditional media, digital, and public relations.